Track your Mobile Analytics with these Metrics

Many companies design mobile specific sites for visitors accessing the website through smartphones and other mobile devices. Analytics of data from mobile and other devices differs from analytics of website data mainly in terms of metrics and tools used to measure the performance. Some data collection methods are similar to those used for websites: For example, tagging methods are very useful for both channels. Companies that develop mobile apps use software development kits (SDKs) that include web analytics tools. Mobile app developers add code with analytic functionality to mobile apps to capture app-related metrics data.

Metrics used to track performance usually include page views, number of visits, geographic data, and information related to mobile devices such as screen size, operating system, data service provider, and device model. Data collected is measured against the mobile channel objectives, targets for performance, and ROI. Some of the metrics specific to mobile apps include the following:

  • Screen Views—Mobile apps do not have pages that are the same as mobile websites. Rather, content is displayed in multiple screens. The number of screen views for an app is equivalent to the number of page views for a mobile website.
  • User IDs—Instead of using cookies, mobile apps tend to identify users via user IDs. This helps to understand the behavior of visitors individually, and data can be analyzed for these individuals for different versions of the mobile apps. The user IDs also help to analyze the customer experience across multiple applications.
  • Offline Data—For some mobile apps, users do not always require an Internet connection to access the information. Mobile app developers can store the analytics data on the mobile device and only transfer the data to the server periodically. 

    The article has originally been posted at https://www.smstudy.com/freeresources/articles
    SMstudy is the global accreditation body for Sales and Marketing certifications. For more details visit https://www.smstudy.com
    Important links:
    Visit https://www.smstudy.com/dmbokguide/download-dmbok-guide to download the Digital Marketing Body of Knowledge for free
    Visit https://www.smstudy.com/certification/digital-marketing-associate for free Digital Marketing Associate certification and course

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s